Crazy People
Apr 30, 10:31 PM
I’m BACK. My blogging hiatus has been brought to an end, not surprisingly, by the new Audi Q5. Sure I might not know anything about the car, or even own a car at the moment, however I do know a thing or two about looking at things and having them remind me of other things.
As such I was immediately intrigued by a billboard advertisment and the memories it brought flooding back. These memories that I suddenly found assaulting my senses were of the 1990 movie Crazy People staring the late Dudley Moore. Basically he’s an advertising executive, goes a bit crazy, gets sent to a mental institution where he enlists the help of the patients to write his now extremely successful “honest” ad campaigns.
At one point he leaves, I think to chase some hot, crazy tail, and the patients are left on their own to come up with campaigns for Sony, obviously with humorous consequences.
What is not so obvious is that a modern car company would take these two ideas, written by fictional characters with mental issues, combine them together then spend millions of dollars getting it out there.
Yet that’s what Audi have just done and done it so poorly that the ad makes even less sense than the Sony/Bony ad. What the hell are they comparing it to? A car with a box around it? Who are buying these cardboard cars? And buying so many of them that they felt the need to specifically address the competition?
I dont know, but with the current economic climate and global environmental concerns a cardboard car could be exactly what the world needs. Call me crazy.